It was the year of labels on Facebook, Twitter, YouTube and even TikTok. Ahead of the November 3 US presidential vote, the companies promised to clamp down on election misinformation, including baseless charges of fraud and candidates’ premature declarations of victory. And the most visible part of this was the bevy of labels applied to tweets, posts, photos and videos.
“Some or all of the content shared in this Tweet is disputed and might be misleading about an election or other civic process,” read one typical label applied to a tweet by President Donald Trump.
But many experts said that while the labels made it appear that the companies were taking action, ”at the end of the day it proved to be pretty ineffective,“ as Jennifer Grygiel a professor at Syracuse University and social media expert, put it.