Now, it appears there has been development on that front as a report by Bloomberg claims that a number of Twitter teams are researching subscription offerings. Citing people familiar with the matter, the report claims that one of the teams is using the code name “Rogue One.”
Here are the seven features and services that Bloomberg suggests Twitter may start charging its users for:
- Ad-free feed
- Exclusive content
- Higher-quality video
- Twitter verification badge
- Twitter Analytics
- Profile customisation support
“Increasing revenue durability is our top company objective. You will see us continue to research and experiment with ways to further diversify our revenue beyond ads in 2021 and beyond,” said Bruce Falck, Revenue Product Lead, in a statement provided to TechCrunch.
“These may include subscriptions and other approaches that will give people and businesses of all sizes on Twitter access to unique features and enhanced opportunities for content creation, discovery, and engagement. While we’re excited about this potential, it’s important to note we are still in very early exploration and we do not expect any meaningful revenue attributable to these opportunities in 2021. Given the massive opportunity to build upon our strengths, our main focus continues to be on growing our ads business,” he added.