“We are all accountable to the urgent work of building a more just, more equitable world — and these new projects send a clear signal of Apple’s enduring commitment,” said Tim Cook, Apple CEO. “We’re launching REJI’s latest initiatives with partners across a broad range of industries and backgrounds — from students to teachers, developers to entrepreneurs, and community organisers to justice advocates — working together to empower communities that have borne the brunt of racism and discrimination for far too long. We are honoured to help bring this vision to bear, and to match our words and actions to the values of equity and inclusion we have always prized at Apple,” Cook added.
Propel Centre in Atlanta
The Propel Centre — being developed in Atlanta —will be a learning hub designed to support the next generation of diverse leaders, providing innovative curricula, technology support, career opportunities, and fellowship programmes. The Propel Centre will offer a range of educational tracks, including AI and machine learning, agricultural technologies, social justice, entertainment arts, app development, augmented reality, design and creative arts, career preparation, and entrepreneurship. Experts from Apple will help develop curricula and provide ongoing mentorship and learning support, along with offering internship opportunities.
Apple Developer Academy
Apple will also open an Apple Developer Academy in Detroit later this year. The academy is designed to empower young Black entrepreneurs, creators, and coders, helping them cultivate the skills necessary for jobs in the iOS app economy. Launched in collaboration with Michigan State University, Apple Developer Academy courses will be open to all learners across Detroit, regardless of their academic background or whether they have any previous coding experience.
The Apple Developer Academy will offer two programmes in Detroit. A 30-day introductory programme is designed for learners who are considering app economy careers and looking to better understand what it means to be a developer. The full academy programme is an intensive 10- to 12-month programme that will help aspiring developers build the skills needed to participate in the iOS app economy, and even start their own businesses.