Chinese smartphone brands continue to dominate Indian smartphone market: IDC – Latest News

Chinese smartphone brands like Xiaomi, Oppo, Vivo and Realme dominated the Indian smartphone market in India. These four brands had a total market share of 69% with Xiaomi as the top player with 27% share, as per IDC’s Quarterly Mobile Phone Tracker. Samsung is the only non-Chinese smartphone brand among the top five with a share of 20%.

Realme, at the fourth spot, was the fastest growing mobile brand in India with a total share of 13% and an YoY growth rate of 19%. Vivo snatched the third spot with a share of 18% while Oppo took the fifth spot with 11% total market share.

As per IDC, the Indian smartphone market exited 2020 at 150 million units, a 1.7% YoY decline, after several years of growth.

“Stay-at-home mandates, remote work, remote education, travel restrictions, and manufacturing shutdowns led to a sluggish H1’20 (-26% YoY decline), particularly impacting 2Q20. However, H2’20 recovered, with 19% YoY growth, as markets reopened gradually,” said IDC in its report.

IDC claimed that the online channel outpaced the overall market, growing by 12% annually with a 48% market share in 2020. However, in the pre-Diwali weeks of October and November, retail footfall gradually picked up the pace, as the offline channel registered 5% YoY growth in 4Q20.

Also, MediaTek processor-based smartphone shipments led with a share of 43%, closely followed by Qualcomm at 40% in 2020. MediaTek expanded its lead in the under Rs 15,000 segment.

“5G smartphone shipments crossed 3 million in 2020, with Chinese OEMs rolling out aggressively-priced devices through 2020, including Xiaomi’s Mi 10i at a less than US$250 price point. But adoption was limited by higher prices and the lack of a 5G network, which is expected to start to roll out in late 2021 or early 2022,” it said.

Source link

Leave a Reply

Your email address will not be published. Required fields are marked *