Former Aston Martin CEO Ulrich Bez leads group to resurrect Bizzarrini

The revived brand will create cars for collectors, said Janette Green, Aston Martin’s former communications boss and Bizzarrini’s chief marketing officer. She said the brand will focus on very low volumes and hinted at possible continuation models of the brand’s original cars.

“Whatever we do, we will do it properly and slowly and with full respect to the Bizzarrini heritage,” Green told Automotive News Europe, adding that the company will show a prototype of its first car next year.

The cars are likely to be powered by an internal combustion engine and cost more than £1 million ($1.33 million), Green said.

The brand will be part of Alroumi’s Pegasus Group, which owns luxury-vehicle dealerships in London, Geneva and the Middle East. The group also owns a 50 percent share in Aston Martin Works, which builds heritage models and continuation cars at Aston Martin’s former factory in central England.

Christopher Sheppard, Aston Martin Works board member and former CEO of Aston Martin Middle East and North Africa, was named CEO of Bizzarrini.

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