Here’s why this YouTube rival is suing Google – Latest News

Google’s video service YouTube enjoys the lion’s share in the space and other platforms often get overshadowed. Now, a Canada-based video sharing platform is suing Google for abusing its power. According to a report by The Wall Street Journal, Rumble has accused Google of “unfairly rigging its search algorithm”. Rumble said that this has resulted in favouring of video content hosted on YouTube and not of rival platforms. For the uninitiated, Rumble has gained popularity amongst conservatives who feel that companies like Google are engaged in censorship.

As per the report, the lawsuit filed by Rumble also alleges that YouTube is a pre-installed app on almost all Android devices which doesn’t give rival platforms a fair chance. The lawsuit further states that “Google, through its search engine, was able to wrongfully divert massive traffic to YouTube, depriving Rumble of the additional traffic, users, uploads, brand awareness and revenue it would have otherwise received.”

A Google spokesperson told The Wall Street Journal that the company will “defend ourselves against these baseless claims.”

Rumble has said that advertising revenue lost on potentially missing views would have generated “well in excess of $2 billion.”

Google has been subject to antitrust investigation where it has been suggested that Google’s own search results did often give preference to videos hosted on YouTube over those from rival platforms.Google had denied this suggestion and said that it doesn’t give any preference to YouTube content over other platforms.