Microsoft was laughed at when it tried to buy Nintendo – Latest News


The 2021 CES is special for Microsoft as it celebrates 20 years of the Xbox. Rewind to CES 2001, Bill Gates shared the stage with Dwayne “The Rock” Johnson to unveil the first Xbox console– a giant leap for an American company in the video games industry which was dominated by the Japanese.

Recalling the creation of the first Xbox device,
Bloomberg has published a detailed history about the Xbox and how Microsoft gathered resources to launch it. What’s interesting in this report is that Microsoft initially wanted to make some smart acquisitions to kick start its video gaming ambitions. And the report claims that Microsoft at some point wanted to buy Nintendo and it had a meeting with the counterparts of Nintendo in January 2000.

Riding the Super Mario high, Nintendo executives laughed at Microsoft. “They just laughed their asses off. Like, imagine an hour of somebody just laughing at you. That was kind of how that meeting went,” said
Bloomberg in its report.

Microsoft had the money but it was stuck selling Windows OS and Office software. WHile it was sure about creating the hardware of the console itself, Microsoft had little resources about gathering games for its new Xbox console.

“We actually had Nintendo in our building in January 2000 to work through the details of a joint venture where we gave them all the technical specs of the Xbox. The pitch was their hardware stunk, and compared to Sony PlayStation, it did. So the idea was, “Listen, you’re much better at the game portions of it with Mario and all that stuff. Why don’t you let us take care of the hardware?” But it didn’t work out,” the report by
Bloomberg said.

The reason for the hardware pitch was simple, Microsoft had no game titles for the console and the only way it could get Nintendo’s attention was by playing the hardware card as Nintendo seriously lagged behind Sony in fire power.





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