As per Poco, the halo on the mascot’s head signifies a sense of goodness; the mascot may be Mad but “with a cause”. The antennas represent the naughty side of mad. The intent in the eyes brings a “unique kind of incongruity” while the triangular mouth stands for sharp wit.
Commenting on the new logo unveiling, Anuj Sharma, country director, Poco India, said, “POCO’s ‘’Made of Mad’’ is a creative rendition of what our fans and consumers can expect from a brand that indicates a very compelling functional promise. It is also a representation of our consumers who are mad, eccentric, irreverent with a thirst to pursue perfection. Through this initiative, we want to build a belief system that enhances the overall POCO experience that our users find relevant.”
The company had recently launched the Poco M3 smartphone in India. Running on MIUI 12-based on Android 10 out of the box, the smartphone offers a 6.53-inch FHD+ display with 2340x1080p resolution. It comes powered by Qualcomm Snapdragon 662 octa-core processor, paired with 6GB RAM. There are two storage models — 64GB and 128GB. For those who want more storage, there is a microSD card support of up to 512GB.