The report also revealed that among the top 10 smartphones activated on Christmas Day 2020, nine of them were Apple iPhone. The second and third spot in the list is captured by iPhone XR and iPhone 12 Pro Max respectively. The recently launched iPhone 12 and the last year launched iPhone 11 Pro Max ranked fourth and fifth in the list. The iPhone SE, iPhone 12 Pr, iPhone 8 Plus and the iPhone 8 were the other iPhones present in the list. The only non-Apple device in the list is LG K30 which came at number 10.
As per Flurry Analytics, “Apple’s budget device, the iPhone SE, as well as LG’s K30 saw the largest Christmas day surge compared to the prior 7-day average, with 34% and 181% increases, respectively. Also, the success of past years’ models—notably the iPhone 11 and iPhone XR—may demonstrate that American consumers were more price-sensitive this holiday season. Notably absent from this year’s list is the flagship iPhone 12 mini, which brings the features of the iPhone 12, in a smaller device. With a discount of only $100 compared to the iPhone 12, however, the mini version has yet to catch consumers’ attention. ”